Facing Facebook Rejection -- and Winning

Our Ads are regularly rejected

Many conservatives, social and political, claim that Big Tech is hostile to pro-life views. And it's probably true, overall. Google won't let Heartbeat International (an association of over 3,000 pregnancy help centers) run ads for abortion pill reversal (https://reverseabortionpill.com/). And now Facebook has closed down their abortion pill reversal Facebook page.

We are used to rejection at Vision for Life.

We have advertised using still-image ads and video ads since 2014. It is quite common for our video ads these days to be rejected. This month they were rejected, the rejections appealed, and the appeals accepted. Then somebody at Facebook put restrictions on our Philadelphia Choices page (https://www.facebook.com/Philadelphia-Choices-1795645007341892). We almost always win in the end.

I thought you might like to have an idea of how things go when we're appealing our rejections. You might be surprised.

Hi Chris , Thank you for contacting Meta Pro Team. My name is Madhav. Your case ID is 10076855766*****. I can see that you are contacting us with regards to ad approval, Am I correct?
 
Facebook Business Support
 
How are you doing today!
 
Facebook Business Support
 
If you could help us with the ad account Id as well so that we can look into that and assist you with the same.
 
You sent
 
I'm doing well, thank you. Yes, I'm contacting you about rejected ads. In my initial statement, I included the ad set number. It's for Philadephia Choices. I'm going to try to find the ad account ID now.
 
Facebook Business Support
 
Thank you really appreciate that also would like to know the page URL/page ID attached with the Ad so that can see if there is any restriction on the page.
 
You sent
 
https://www.facebook.com/Philadelphia-Choices

Philadelphia Choices
Community
 
Facebook Business Support
 
I have checked your Page status and I can see it has restricted and may I know have submitted the appeal for that.
 
Facebook Business Support
 
No Intend to rush you Chris, are we connected?
 
You sent
The usual pattern with rejections of ads is that you pass on my appeal of the rejection to the internal team. Here is some supporting material that show that the ad treats abortion regret credibly. https://www.abortionchangesyou.com/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6161227/ A pro-abortion censor at Facebook has rejected this ad, despite the fact that an earlier appeal of its rejection was accepted.


After Abortion Emotional Healing & Care

You sent
 
This appeal applies to ads for July for AlphaCare and The Hope Pregnancy Center.
 
Facebook Business Support
 
Chris - I completely understand what you are talking about in regards to the ad however the problem now is not with the ad. The problem is with the page for which you are running the ads now, as there are certain restrictions in your page you have to clear and appeal all those restriction so that you can advertise for that page again and run successful ads.
 
You sent
 
What restrictions are these?
 
Facebook Business Support
 
The restriction for the page to advertise again.
 
You sent
 
Again, it appears that this is pro-abortion obstruction by people at Facebook. This is a policy issue for those higher up in Facebook to address: will it treat advertisers fairly, or will it only allow abortion-pill promoters to advertise?
 
You sent
 
My question about the restriction is this: On what grounds is it restricted?
 
You sent
 
What can be done to remove the restriction?
 
Facebook Business Support
 
Please stay connected for 1 to 2 minutes let me see what best can be done, also in the mean while please fill up your page link in the below Page Policy Appeals form https://www.facebook.com/help/contact/2992968173**** This goes directly to the experts.
 
You sent

Thank you.
 
You sent

Done.
 
Facebook Business Support
 
Fantastic! I have tried to expedite the process by putting all the high priority notes in your case so they will directly get back to you through your support inbox or your email address updated on the Facebook, as being an advertiser myself I can relate to your situation.
 
You sent

Thank you for your resourcefulness, it's very much appreciated.
 
Facebook Business Support
 
I have already resolved your problem and I need your support because as a team we can solve this with collective efforts. Your page will be enabled if there is nothing wrong. It will get done in next 24 hours.
 
You sent

Good!
 
You sent
 
Thanks again.
 
Facebook Business Support
 
Thank you really appreciate that! Please be positive. I am feeling very positive, as I have got the team working for you now.
 
Facebook Business Support
 
You are welcome, Chris.
 
You sent
 
Great!
 
Facebook Business Support
 
Anything else, apart from this that needs my attention to?
 
You sent
 
No thanks, nothing I can think of. Have a good day. [I closed the chat at my end.]
 
Facebook Business Support
 
Thank you, That means a lot to me.
 
You are a nice advertiser with us and deserve special attention.
 
Facebook Business Support
 
You too have a wonderful day!
 
Facebook Business Support
 
If this is all, let me quickly sum up the chat as below: To sum up, you contacted us for your restricted ad and page I checked and instructions on the form to fill that I shared with your. Since you have submitted the form, the team shall get back to you with a decision post review and may also ask an ID. Please keep checking for email or notifications sent by them. Although I do not have the authority to directly return the account, I have shared the best and authentic information to help you in the situation. Has my information resolved your issue?
 
Facebook Business Support
 
You may receive a survey shortly and we would like you to help us improve by taking a few seconds to tell us about your experience chatting with us.
 
Facebook Business Support
 
Thanks again, take great care of the nice human being in you.
 
Facebook Business Support
 
Thank you for contacting Meta Pro Team and have a great day!
 
. . .
 
[I responded to the Facebook service survey.] What made handling your issue with Meta Support Pros easy or difficult? Please be as descriptive as possible.
 
You sent
 
He was clearly keen to solve my problem, which I think stems from hostility from some people at Facebook to pro-life pregnancy help. Earlier this month my ads were rejected, though they had run before. The appeal was successful. Restrictions on our Philadelphia Choices page, as far as I can tell, were unwarranted and malicious. I am glad that Facebook has the internal checks and balances to treat us fairly. 

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We'll find out tomorrow if Facebook has done the right thing.