Advertising by Vision for Life is having an increasing impact on the number of contacts made by Allegheny County women considering abortion to pregnancy medical centers in Pittsburgh.
In 2017, 512 abortions were performed, on average, every month in Pittsburgh (Allegheny County). About half were performed on residents. That year we did advertising work that generated, on average, 242 calls or e-mails each month to pregnancy medical center organizations Choices Pregnancy Services and Women's Choice Network. (In earlier e-mails to supporters, I mistakenly over-stated the total number of contacts by about a fourth. It did not affect the trend as a whole, and this mistake has been corrected here.)
Fast forward to this year: from January to November, on average, our advertising work generated 363 contacts (calls, e-mails, texts, or web form submissions) each month. That’s an increase of 50%! As you can see from the chart above, from November 2017 to November 2019, our contact numbers doubled.
Our high point was reached so far in October 2019.
That's Board member Katie Breckenridge on the Hot Metal Bridge.
We don’t know what the relation is between abortion numbers and our contact numbers, and we’ll have to wait till January 2021 to find out what those abortion numbers are, but surely this 50% increase has had a significant impact on them.
In November we had 40 clicks on the "Call Now" button on our Abortion Pill Reversal ad
We have begun advertising to women who have taken the first abortion pill, but not the second. If they act quickly enough, and start the abortion pill reversal protocol, most can save their pregnancies. (So far, the “save rate” is 66%.) Though the other side is doing its best to denigrate abortion pill reversal as unproven, and so forth, the results are in: close to 1,000 healthy babies have been born.
We began advertising Heartbeat International’s Abortion Pill Reversal Network (APRN) with Facebook video ads in November. By the end of the month we had seen 40 clicks on the “Call Now” button to Heartbeat’s 24/7 helpline.
Heartbeat’s counselors connect the women to local physicians who prescribe progesterone pills, which she begins taking. (This replaces the progesterone in the woman’s body that the first abortion pill removed. Progesterone is regularly prescribed when women are at risk of miscarriage.) Women’s Choice Network is part of the APRN.
If we assume that about 500 abortions are performed every month in Pittsburgh currently, and know that about 40% are chemical abortions, we have about 200 chemical abortions a month here. Our 40 clicks would be about 20% of the number of chemical abortions. Of course, some of these calls will have been made just out of curiosity, but many will not.
Why do these numbers matter? Because they represent people just like us. We once were very small in our mothers’ wombs. Like the moms and dads, we have faced pressure from others, and from our own fears and desires, to do wrong. And every one of us matters.
One of our partners helps us see the lay of the land for many of these women and men: “Last week she shared that she thought she might be able to parent. After a sonogram, she was expressing more confidence .... She was just starting to accept that she's pregnant. This week, the father of her baby has started pressuring her more strongly to have an abortion, and she is now feeling confused and very uncertain again. Pray that the life-affirming voices in her life will be heard over his voice, for the preservation of her unborn child!”
We know how important it is for these young women and men, as it is for us, to choose wisely, to avoid a sin like this, to move towards God, and not away from Him. They need to know that they can do what's right, what is pleasing in the sight of God, what they will not regret.
Why do these people matter? Because these are our neighbors, whom we might pass on a downtown street, whom Jesus calls us to love.
We are seeing great success, thank God. But there's much more to be done. Please donate generously today.
The "Plunge-Raiser" -- January 1st, Mon Wharf, 9:30 a.m.
If you haven't given before, here's a simple way to get started. On January 1st, 2020, I will be joining a couple of hundred other people and jumping in the Mon River. While they get out as fast as they can, and hurry away to get warm, I swim back and forth in front of the Mon Wharf for as long as I can handle it. Pledge whatever amount you like for every minute I'm in the Mon. If it's a dollar and I last 15 minutes, you just paid for one of those clicks on our Facebook ad! You can pledge by e-mailing me at email@example.com, or make a donation on our website (click on the "Donate" tab in the Menu above).
This is a great time to be doing pro-life work! We are winning, because people like you care enough to do something. Thank you!
Chris Humphrey, Ph.D.
Chris Humphrey has been involved in pro-life activity of one kind or another since the late 1970s, when he first looked at the subject of abortion in seminary in Canada. He has an undergraduate degree in English (University of Toronto), and M.A. and Ph.D. degrees in religious studies (McGill). He has had a varied career as a pastor, chaplain in a psychiatric hospital, editor of academic and instructional publications, semi-professional photographer, and home renovator. He is a husband of over 40 years to Edith (a Professor of New Testament), father to three girls, and grandfather to seventeen grandchildren. He lives and works in the Stanton Heights neighborhood of Pittsburgh.