Annual Report on Advertising Results -- 2019

​We measure our success reaching abortion-vulnerable women partly by the abortion and birth statistics provided by the Pennsylvania Department of Health, and partly by reports on contacts and appointments from the pregnancy medical centers of Choices Pregnancy Services and Women's Choice Network. We also measure our effectiveness by the reports from Google and Facebook on the response of viewers to our ads. Here we summarize what Google and Facebook tell us.

Search

​Most women seeking abortions today search online. We are ready with ads and search results that will meet that demand. We run Google Ads, and also use “local search optimization” to increase the likelihood that the websites of Choices Pregnancy Services and Women’s Choice Network show up in the “organic” search results.

Our total contacts  from Google Ads and Local Search Optimization for Choices Pregnancy Services and Women’s Choice Network (phone, e-mail, texts, forms, chats):

2018 – 3,244
​
2019 – 4,304

We have increased contacts by a third over 2018  with search results only.

Facebook AdvertisinG

​Each month for several years now, we have put a new video ad on Facebook/Instagram and Facebook’s “Audience Network.”

On average, every day in 2019 . . .

. . . our ads reached 1,673 viewers (versus 812 in 2018)

. . . got 712 to engage with the ad  in some way (versus 401 in 2018)

. . . got 217 to watch 25% of our 2-minute video  (versus 172 in 2018)

. . . got 4 women to click on the link
to our Facebook page, or to a pregnancy help center’s web page or phone number (the same as in 2018)
 
Every. Day.