Media campaigns reach pregnant women and help them and their babies
pregnant young women turn first to the Web for answers about
their unplanned pregnancy – in the U.S. there are
6 million Web abortion-related searches every month!
In response, Vision for Life is working with a national Internet
marketing ministry and local pregnancy medical centers. If you
google “abortion” in Pittsburgh, at the top of the page you will
see our ads. Even if you don’t click immediately on that link,
ads for our Web page will appear on other Web pages that you
surf. If you click the search result, or click on our ad, you
will go to a simple, direct Web page, with a special phone
number for a pregnancy medical center. (Our 2013 media
campaign of Internet and television ads increased the
number of appointments at local pregnancy medical centers by
20%.) We are tracking calls, appointments made and kept, and
decisions for life. In 2015, our ads appeared over 330,000 times
in response to Google searches for “abortion” and related terms,
and generated 870 unique contacts with the pregnancy medical centers.
In the world of Web marketing, the response only gets better as
the campaign goes on.