Media campaigns reach pregnant women and help them and their babies

Most anxious, pregnant young women turn first to the Web for answers about their unplanned pregnancy – in the U.S. there are 6 million Web abortion-related searches every month! In response, Vision for Life is working with Heroic Media, a national Internet marketing ministry and local pregnancy medical centers. If you google “abortion” in Pittsburgh, at the top of the page you will see our ads. Even if you don’t click immediately on that link, ads for our Web page will appear on other Web pages that you surf. If you click the search result, or click on our ad, you will go to a simple, direct Web page, with a special phone number for a pregnancy medical center. (Our 2013 media campaign of Internet and television ads increased the number of appointments at local pregnancy medical centers by 20%.) We are tracking calls, appointments made and kept, and decisions for life. From September 2015 to August 2016, our ads appeared over 300,000 times in response to Google searches for “abortion” and related terms, and generated 1,165 contacts with the pregnancy medical centers. In the world of Web marketing, the response only gets better as the campaign goes on.

We are also running Facebook ads directed to a much larger audience of young women in the Pittsburgh area, some of whom we assume are abortion-vulnerable or abortion-determined. This Facebook page, "Pittsburgh Choices," has over 1,200 “likes” as of October 2016. We now have a page for men whose partners might be considering abortion ("Choose Together - Pittsburgh"), and one for women who already have children and are in the "poor" and "very poor" brackets ("Unexpected"). On average, our ads appeared on 47,000 unique Facebook timelines, several times each month, for the first 9 months of 2016. The ads, directed to a general audience, generate 11 unique contacts with pregnancy medical centers each month. Young women in Pittsburgh now know that the pregnancy medical centers are there for them.

We are also advertising on Facebook for the post-abortion healing and recovery ministry, Broken Vessels group.

Results

The result is that the numbers of abortions, and the ratios of abortions to live births in Allegheny County, have fallen over 20% since we began advertising in late 2010 (chart), and the birth rate in Allegheny County has risen slightly, while declining, on average, in PA's other counties (chart).

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Graphic design by Skyline Exhibits  Vision for Life 2010