reaching abortion-vulnerable women

Most women considering abortion feel they have "no choice."
Pregnancy medical centers let a woman see her child on the sonogram screen,
and show her that she has options.
We make the pregnancy medical centers known.
(If you are facing an unintended pregnancy, call 412-264-0200 or 412-687-7767.)

Kaylie, Amy, and Gloria, and how advertising helps open hearts to life.
(Video not showing? Click here.)

Advertising reduces demand for abortion

To see how we calculate -- now more than 10,000 -- lives saved from abortion (by 2020), go here.
"Vision for Life is the most effective and cost-efficient method of getting the pro-life message out that I have ever seen. It’s a great model."

​-- Mark Bibro, Deacon at St. Teresa of Kolkata Roman Catholic Church

Hear Co-Founder Chris Humphrey and Women's Choice Network's Nathalie Pineda on iHeart Radio

Making Pregnancy Help Centers Known

What do we learn from history? Abortion rates were higher in the 19th C. than today.  Maternity homes and other forms of help brought abortion numbers down.  Pregnancy help centers are doing the same thing today, but they have one drawback.

ABortion in Allegheny County

Did you know that 62% of abortion patients in 2018 in Pennsylvania had delivered at least one child already?
Did you know 43% of abortion patients that year were African-American?
These are some of the women that our partners in the pregnancy medical centers serve.

GOING FOR 5 OUT OF 6!

The year before we began advertising, 2010, only 3 out of 4 babies were born, and 1 was aborted. By 2015, that number
was up to 4 out of 5.
Now we are going for 5 out of 6!
Abortion numbers have been falling in almost all states by about 4 to 5 percent a year since 2008,
and the abortion rate per 1,000 women is the lowest since 1973.
Researchers from the pro-abortion Guttmacher Institute, however, say it’s not because of new pro-life laws
​or a lack of access to abortion.

OUR Approach

We can save moms and babies from abortion now, and not just in the future.
​

Annual Report 2020

Looking Back
annual_report_on_advertising_results_2020.pdf
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On average, in 2020 our Facebook ads for pregnancy medical centers reached 55,029 women several times each month, an increase of 8% over 2019's number, at a cost of less than 1.6 pennies for each person (less than in 2018).
Our Internet search-related work and social media advertising generated 5,181 calls, texts, e-mails, form submissions, or self-scheduled appointments to pregnancy medical centers in 2019. We began the expansion to Philadelphia County, where 40% of Pennsylvania's abortions are performed.

Analyzing the 2019 PA Abortion Report

It's Both Bad and Good News on Abortion in Pennsylvania

Executive Director's Blog

From Behind the Desk
The most recent Pennsylvania Abortion Report (2019) has been released. The ratios of abortions to live births in Allegheny County are down up slightly over last year, entirely caused by abortions to women over 24. They are still down overall from 2010, the year before we began advertising. First-time abortions are falling faster than repeat abortion numbers, indicating that the abortion business is in strong decline.
The statistics from the Department of Health's 2019 Abortion Report give us some insight into how abortion trends are developing. While abortion numbers are up, overall the trends are still negative for the abortion business. The increase in numbers is entirely to women over 24.

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