VISION FOR LIFE

Giving Women a Vision for Life in 2020

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  • Why have abortion numbers fallen?
    • Introduction
    • Changing Public Opinion?
    • Contraception, Abortifacients, and “Self-Managed” Abortions
    • Restrictive State Laws
    • Fewer Abortion Centers and "Lack of Access"
    • Conclusion: It's Pregnancy Help
  • Making Pregnancy Help Known
  • Pregnancy Help in Pittsburgh
  • Going for 5 out of 6!
  • Blog: From Behind the Desk
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  • Report on Advertising 2019
  • Report on Advertising 2020

Annual Report on Advertising Results -- 2020

We measure our success reaching abortion-vulnerable women partly by the abortion and birth statistics provided by the Pennsylvania Department of Health, and partly by reports on contacts and appointments from the pregnancy medical centers. (In 2020 this included, for the first time, appointments scheduled by clients themselves on one of our partner’s websites.) We also measure our effectiveness by the reports from Google and Facebook on the response of viewers to our ads. Here we summarize what Google and Facebook tell us.

Search

Most women seeking abortions today search online. We are ready with ads and search results that will meet that demand. We run Google Ads, and also use “local search optimization” to increase the likelihood that the websites of Choices Pregnancy Services and Women’s Choice Network in Pittsburgh, and AlphaCare in Philadelphia, show up in the “organic” search results. 
Our total contacts from Google Ads and Local Search Optimization for Choices Pregnancy Services and Women’s Choice Network (phone, e-mail, texts, forms, chats): 
2018 – 3,244
2019 – 4,304

2020 – 5,181*
​* This included 1,052 self-scheduled appointments.
In 2019, we increased contacts by a third over 2018 with search results only. In 2020, search results (not including self-scheduled appointments) dropped to 4,129, a decline of 4%.
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Facebook AdvertisinG

Almost every month for several years now, we have put a new video ad on Facebook, Instagram, and Facebook’s “Audience Network.” On average, every day in 2020 . . . 
. . . our ads reached 1,834 viewers
(versus 1,673 in 2019, and 812 in 2018)


. . . got 406 to engage with the ad in some way
(versus 712 in 2019, and 401 in 2018)


. . . got 50 to watch 25% of our 2-minute video
(versus 217 in 2019, and 172 in 2018)


. . . got 2 women* to click on the link
to our Facebook page, or to a pregnancy help center’s web page or phone number
(versus 4 in 2019 and 2018)

​
Every. Day.
​* The daily rate was 2.3 women.
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Philadelphia

    Search

​From 2018 to 2020 Vision for Life provided Local Search Engine Optimization (“Local SEO”) for AlphaCare in Philadelphia County, though not for an entire year in each case.
2018 – 786
2019 – 226

​2020 – 463 
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In 2021, we will be providing essential Local SEO for AlphaCare and for The Hope Pregnancy Center. 40% of the abortions in Pennsylvania are performed in this one county. We can expect to see a great increase in 2021. 

    Facebook advertising

​For seven months in 2020, we advertised AlphaCare in Philadelphia using video ads on Facebook, Instagram, and Facebook’s “Audience Network.”
On average, every day we advertised in 2020 . . . 
​. . . our ads reached 885 viewers

. . . got 614 to engage with the ad in some way

. . . got 131 to watch 25% of our 2-minute video

. . . got 2 women* to click on the link
to our Facebook page, or to a pregnancy help center’s web page or phone number
* The daily rate was 2.3 women.
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Advertising saves lives.

Abortion numbers fall.

What Our Supporters Are Saying

"What if I had never answered the call after hours? 
What if she had never changed her mind? 
What if Vision for Life had never assisted with The HOPE Pregnancy Center on their ad campaign?
It takes all of that to save one life, because every life is precious and valuable. 
Thank you for your Vision for Life, for all that you have done!" -- Marlene Downing, former Ex. Dir., The Hope Pregnancy Center, Philadelphia

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  • Home
  • Contact Us
  • Donate
  • News and Views
  • Why have abortion numbers fallen?
    • Introduction
    • Changing Public Opinion?
    • Contraception, Abortifacients, and “Self-Managed” Abortions
    • Restrictive State Laws
    • Fewer Abortion Centers and "Lack of Access"
    • Conclusion: It's Pregnancy Help
  • Making Pregnancy Help Known
  • Pregnancy Help in Pittsburgh
  • Going for 5 out of 6!
  • Blog: From Behind the Desk
  • Fall Banquet 2021 Photos
  • Gallery
  • About
  • Endorsements
  • Report on Advertising 2019
  • Report on Advertising 2020